There is not question that Google owns the search engine market with 65 to 70 percent of the market share. Their data on keywords and keyphrases can be leveraged for social media marketing as well. By observing online marketing experts you can better understand what content and techniques you could replicate for your traffic and conversion opportunities.
Granted, any business marketing program needs to increase traffic and conversions consistently as part of their business building strategy. To find the most efficient ways to do this, you should test various social media campaigns and programs to find the greatest return. For example, you can use search engine optimization, pay per click and offline strategies to increase your traffic to websites and social media pages.
The customers of various businesses may respond to these strategies differently, so you will have to test them to find your marketing sweet spot. The best marketing programs for one business do not necessarily work as well for another. So, when looking at business marketing tips, it helps to audit your existing professional marketing services to see what delivers the greatest results. Your numbers should guide you to use social media or another option to achieve better results.
As you find what works in your current business efforts, try to analyze how you can increase the effectiveness even more. Then, once you have dialed in all of your current activities, see how you can adapt it to another method or campaign. For example, articles and blog posts that are part of your SEO campaign can be retooled and included as an email campaign for newer prospects. Online marketing experts tend to showcase the benefits of engaging prospects and customers in a continuous marketing campaign so that you can send them communications on an ongoing basis until they request that you stop.
Finally, you can also increase your conversions if you better target your communications by service niche. Once you have a list of clients, you can start to segment it by frequency of purchase or other criteria. Those that purchase frequently should get a different message and sales opportunity than those that purchase more infrequently. Also, you should send a different message to those that you are trying to reactivate.
Above all else, you will find the greatest advantage comes from tracking everything you do. When something works you can continuously improve it, but if something does not provide results, you can switch to a different tactic.