There are 90 trillion Emails sent every year.
90 trillion? That is almost an intangible amount, but this is also why Email marketing is the most effective form of internet marketing to date. Search Engine Optimization is a close second, but still has not yet been developed as thoroughly as Email marketing has, for the latter has had the luxury of time.
The first Email was sent in 1971 when Ray Tomlinson composed and transmitted a profound message which read, “QWERTYUIOP.” Today, Email marketing plans yield such great rates of success for their clients because of how cheap and wide reaching it is. It also is heralded as the number one form of web based marketing because it develops and promotes a close relationship between brand and consumer, as well as is easily measurable.
Approximately 70 percent of small business owners only spend three or fewer hours per week on sending out Emails. This is understandable, because a business owner needs all the time he or she can get to focus on, well, business. By outsourcing an Email marketing campaign, business owners can spend all the time necessary on the often more pressing matters of core business.
There is a very specific strategy to web based email marketing that 20 percent of marketers eschew (due to disregarding differences in time zones when sending out Emails). Statistically, the best day of the week to generate a lead is Tuesday, and the best time of that day is noon.