Did you know that as much as 93% of internet use starts on search engines? Consumers are on search engines, and the only hope companies have to stay visible and relevant is to get on search engines, too. How are companies scoring top ranks on search engines, and staying right where customers are most likely to find them?
Content is quickly becoming the driving force of SEO, and more than 75% of SEO marketers are using it to get their companies ahead. High quality content creates more pages, good content encourages shares and natural links, and all of these things score well on search engines. Why is that important? Most, or up to 75% of, internet users will not venture beyond the first page of search engine results, and another 70 to 80% of users ignore paid advertisements. That means companies need to get to the top of search engine result pages, and they need to do it organically. Content is one of the best ways to do it.
Keeping Tabs on Forerunners
Google is easily the top search engine, with over 70% of American search engine market shares. It is no coincidence that it is also the most likely to make changes, and to set new trends. In 2005, Google changed the scope of SEO forever. With the release of the algorithm update “Google Panda,” companies could no longer rely on sporadic link building. Links in comments must be relevant and valuable, or blog and site owners can easily easily mark them as spam. Google did it once, and it may very well do it again. Smart online marketers will keep close tabs on search engine forerunner.
The best SEO programs will not restrict themselves to a handful of tricks. Some of the best Seo reseller packages also include other forms of advertising, like pay per click, or PPC, advertisements. Whether you choose an Seo reseller, or a PPC advertising company, it is a good idea to make sure you have a healthy mix of marketing strategies. That way, if one is not as successful as you hoped, you always have the other to fall back on.
Do not make customers come to you. Stay visible to customers by scoring top search engine rankings. How? Create original content, keep track of Google trends, and consider hiring a Ppc advertising company.