In the modern world, internet marketing is an essential part of running a successful business. And SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. In fact, did you know that one billion searches are preformed each and every day? Or that the vast majority of internet users begin their online experience with a visit to a search engine?
Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. In fact, roughly three quarters of search users never scroll past the first page of search results.Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also essential that a website appear in organic rankings as between 70 percent and 80 percent of users ignore the paid ads, focusing on the organic results. Overall, SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. And search engine optimization services are actually incredibly effective, rated as the most effective lead generation tactic.
However, if you’re company doesn’t have the time or the talent to preform search engine optimization services in house, it can be advantageous to consider outsourcing to a search engine optimization expert, such as a search engine firm Phoenix or a search marketing company. An Seo company phoenix or search marketing company Phoenix can provide you with expert SEO services. And interestingly, more and more businesses are choosing to export SEO to a search marketing company as outsourcing SEO Phoenix to a search marketing company tends to yield better results and higher satisfaction ratings. And keep in mind that there are many options for an affordable seo company, outsourcing doesn’t have to be ridiculously expensive.
Lastly, there are several other tips that you will want to keep in mind in regards to effective internet marketing. Social media marketing is also essential: 70 percent of social media users in North America are connected to at least one local business. And it is also a good idea to make sure that your website is optimized for local users as 51 percent of consumers report that they are more likely to purchase from a mobile optimized site.