The internet has provided us with a new way of life, an easier way of living this life, and it is constantly changing right before our eyes. Everyday, it seems as if there is a new innovation within the web, a new social media, a new way to communicate, etc. It takes some of us a while to adapt to these changes and fade away from our fears that come around when change is presented to us, and embracing the complicated unknown in front of our eyes is sometimes a hesitant act. But once we do, we end up realizing that it is just another tool that internet has provided for us to try out, and sometimes we end up finding uses and liking these things, and sometimes we do not. But one thing that has always remained completely useful and well appreciated is something we know as Email.
The technical way of defining email would be, it is a method of exchanging digital messages from an author to one of more recipients. Although this definition is spot on, it is easier to just say that it is one of the best ways of communicating in our time. There have been methods along the way that have given email a run for its money, but nothing has completely wiped it out till this day. Social media, texting, and other forms of communicating are amazing and extremely useful, but email is known to be more professional, as well as simple and user friendly for all.
Originating around the same time that the popularity of the computer began to rise in 1993, email became something more than just a way to send virtual letters to someone. Rather than just one user sending something to another single user, businesses began to take advantage of the feature of sending an email to multiple users at the same time, which would eventually grow to be known as email marketing.
At one time, Email marketing was the number one method of reaching out to customers, as well as gaining new leads. Although today it has slightly fallen to the second best way of online marketing behind Search Engine Optimization, it is still a wonderful tool for companies to get their name out there. It has become so popular that there are companies that are resell email marketing resellers. reselling email services is just like outsourcing any other task for a company, and has been said be an effective way of getting customers.
If you own a small business, or own a company and do not have time to focus on emails and newsletters to be sent out weekly to your clients, why not outsource this job to a company that has professional experts to do it for you? Just because email might be one of the oldest tools of the internet, does not mean that it not one of the most effective.