More and more in this modern day and age, the internet is the center hub for communication and business. Businesses must have a solid presence online to survive and thrive. Social media is key to promoting and expanding a business online. Facebook alone has over 1.11 billion users as of May, 2013. With the focus on social media marketing, having a social media expert on your side may be exactly what your company needs to move to the next level. What can a social media expert do for you? Here are some basic services social media experts can provide a company.
1. Manage Pages
To have a presence on such popular social media sites as Facebook, Twitter and Instagram, a company needs to have their own pages on each site. Social media management is one role that an expert can perform. A social media expert can design, build content in and update company pages on these sites.
2. Page Design
Presenting the best looking, easiest to navigate page is the first step to bringing in visitors and keeping them around. Consultants often have backgrounds in web design and will be able to build you the page that web users will want to visit.
3. Getting Followers
Experts know all the tricks and trades of social media. Increasing followers translates to increased visibility and more business. Knowing what communication to embrace and what to avoid will build the positive reception of your company and increase followers. Having a social media consultant advise on what kinds of Facebook statuses, tweets or pictures to post can be the difference between a marketing stroke of genius or blunder.
4. Local Campaigns
Maybe you are a small or new business owner. A great way to build business is to promote some sort of local deal or special service to local customers. An expert can help launch a social media campaign to advertise a deal or business opening among local residents. Early exposure is key to a new business, and the web is the best place to advertise.
5. Official Statements
In this fast paced, open communication world, things like Facebook statuses or Twitter tweets are seen as viable quote sources. If your company finds itself in a situation where a statement is necessary, an immediate Twitter post has become the go to option for information. A social media expert will know just what to say in times of crisis.
Social media consultation may be exactly what your company needs. There are millions upon millions of internet users online at any moment Reaching out to as many of those web surfers as possible is the best way to expand business in this internet age. And a social media expert could be just the person to help you do that.