There are so many forms of business performance coaching, career coaching, executive assessment, high performance coaching and leadership assessment available on the open market these days that you may not know exactly what is business coaching. If you have asked what is business coaching and not come up with a satisfactory result, it is probably because you have asked what is business coaching to the wrong sources. Asking what is business coaching should be directed at a professional that has been providing executive and career advice to contemporaries and colleagues for years. Professionals that understand how to draw the maximum potential out of the business executive are those that have found ways to encourage their own growth, and the people that dedicate themselves to ongoing education of business concepts.
Most executive coaches will focus on issues that come up managerial responsibility, across all managerial levels and not simply the executive level. It is essential to establish the difference between a leader and a manager. A leader is a person responsible for guiding an organization to the future and through growth stages. A manager is responsible for the daily administration of responsibilities, human resources issues and essentially making sure the ship stays on course. Think of it as the difference between the person who is driving and the person who is navigating if you need to better identify which organizational hierarchy should be in place for your business, especially determining who is the best leader and who is the best manager for your division, you can find professionals that will help you understand personal branding and success.
Personal branding is a term that was first used during a 1997 article penned by management professional Tom Peters. Well you may not be able to ask him what is business coaching, it is certainly possible to see the value of personal branding within the modern executive environment. CareerBuilder.com reports that 68 percent of employees will experience burnout, while skill soft reports that 35 percent of workers consider their boss to be an ineffective leader. Furthermore, McKinsie published results of a study that found about 3 percent of 13,000 managers leave their organization to be successful in the development of its human resources. Those are some seriously discouraging numbers for an executive in the modern market, and this is why finding an executive coach or consultant to work with your leaders and managers can help assure future growth, rather than a continued lack of faith among employees in your executives.