Every business can benefit from improving their presence on the web. Several factors come into play when describing the essence of a web presence. These factors include a professional designed website, active social media networks and a solid SEO (search engine optimization) campaign. An SEO campaign consists of various tasks, typically managed by an online marketing firm, to boost your websites search engine ranking and domain authority. Implementing all of these factors into your businesses marketing strategy will improve your image on the web in an effort to create a reputable and professional organization.
24 percent of people who have purchased items or services have posted online reviews and comments in regards to what they have purchased. Social media proves important as 41 percent of business-to-customer companies have acquired at least one customer through Facebook. The benefits of a professional web design will also help to improve your search engine rankings and visibility. The SEO aspect of your online presence is becoming extremely important as recent research shows that 93 percent of online experiences start with the use of a search engine!
The dental industry is a specific market that can really benefit from these online practices. This is due to the tendency of potential clients doing their research online before they decide on what dental practice is right for them. The information presented on your dental website can and will distinguish you from your competitors, especially if your competitors are struggling with their presence online, or like many dental practices, have no online presence at all. The most successful dental practices have the best dental websites that features a clean, functional and professional design that is also optimized to increase the search ranking of their web pages.
Practicing these online strategies will prove to be an effective new patient marketing system for dental practices. Dental web marketing may not be common among your market, this allows for an opportunity to really get ahead of your competition. Invest in the online image of your practice with a professional dental web design and dental SEO marketing strategy.
Great information. My practice is not struggling but I can tell all of you one thing, the practices I know that are struggling to bring in new patients, are not practicing these online strategies. Soak it in people!